The Rise & Comeback of the Revenue Marketer
Date/Time: Thursday, November 15, 2018, 2-5pm
Location: Sheraton Grand Downtown Los Angeles
Address: 711 South Hope Street, Los Angeles, California 90017

Is the revenue you attribute to marketing repeatable, predictable, and scalable? Is marketing able to both report on and forecast revenue accurately?

With the goal of increasing your sales-ready leads at the top of the funnel and accelerating opportunities through the sales pipeline, Revenue Marketing is helping us re-think how we streamline, automate and deliver on the revenue mandate and increase the level of trust between your sales and marketing teams.

Join us for The Rise & Comeback of the Revenue Marketer, featuring our speaker Scott Vaughan, Chief Marketing Officer at Integrate, and an afternoon of appetizers, drinks, and networking. Scott will walk you through how B2B marketing teams are changing the game.

In this unique, interactive session, you’ll learn about:

  • The promise & reality of Revenue Marketing
  • Re-thinking your B2B MarTech Blueprint landscape
  • How to move the performance needle on revenue/pipeline
  • B2B Revenue Marketers turning to Demand Orchestration & Engagement


About the Speaker:

Scott Vaughan

Chief Marketing Officer, Integrate

Scott Vaughan is CMO of Integrate, a marketing technology software provider automating top-funnel demand gen and orchestrating revenue marketing for B2B marketers. Scott leads the company's go-to-market, customer, and growth strategies. Scott’s experience and passion is fueled by working with thousands of marketing teams to create new levels of business and customer value using the right mix of marketing, data and technology.

Connect with Scott:
https://twitter.com/ScottAVaughan
www.linkedin.com/in/ScottAVaughan



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