Preventing the Dreaded “Oops Email” -- All You Need to Know!
Date: Thursday, September 14, 2017
Time: 10:30 am – 11:30 am PST / 1:30 pm – 2:30 pm EST

Spelling error in a blog post? You can quickly update it.
Broken link in a tweet? Delete and send another.
Wrong screenshot on a brochure? Reprint before others see.
Mistake in an email? Uh oh.

We’re human. We all make mistakes. Sometimes these mistakes are more fixable than others and won’t negatively impact your brand. Other times, you’re not so lucky.

When it comes to email, most mistakes are permanent. There’s no “un-send” button. And since email has the highest ROI among digital channels, these mistakes can be very costly.

To avoid errors, every email—even pre-tested templates—should be tested before every send.

Join us for our webinar as marketing automation experts, who send emails to sometimes up to 5 million leads, share their strategies to ensuring oops prevention:

  • Data Quality: Ensure your data is clean
  • Audience Definition: Accurate targeting and list set up
  • Testing: Make sure everything works as designed
  • Review Process: Strong, thorough email checklists
  • The Schedule Tab: Proper checks for the most important step

There’s a lot on the line, and we’re here to help you sleep at night before those big sends!

 

Meet Our Experts:

Kim Bodemar


Kim is a Santa Clara University alum with extensive account management and client services experience. With her background in sales and marketing, Kim nurtures client relationships while delivering superior marketing automation solutions.


Eric Nilson


Eric, also a Santa Clara University alum, has over 15 years in Big 4 consulting, and more recently spent 4 years at Marketo. He has specialized in Data Management and Decision Support, and is a Marketo Certified Expert.



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